Jerry “J. Cruse” McCruse is the Managing Director and driving force behind Sun Point Media & Events, LLC — a privately held, minority-owned media and event agency based in Houston, Texas.

A seasoned multicultural marketing professional, Jerry brings over two decades of hands-on experience in media strategy, brand marketing, product innovation, business development, and large-scale event production. Known for his creative vision and solution-driven approach, he’s built a career connecting brands with audiences through powerful campaigns, memorable events, and meaningful experiences.

With a deep understanding of both consumer and business-to-business environments, Jerry specializes in taking projects from concept to execution - leading complex initiatives, aligning stakeholders, and delivering results that move expectations forward.

At Sun Point Media & Events, Jerry leads with creativity, precision, and purpose — helping clients stand out, engage audiences, and achieve measurable impact.

Professional Experience

Jerry’s extensive media career includes leadership roles directing marketing, brand strategy, and non-traditional revenue initiatives for some of the nation’s most influential radio, syndication, digital, and live event organizations - including Clear Channel (now iHeart), Service Broadcasting, American General Media, Emmis, Urban One, and Cumulus Media.

He also spearheaded multicultural consumer marketing efforts at Silver Eagle Distributors, the nation’s largest Anheuser-Busch wholesaler, where he managed brand relations and helped drive increased case volume across African American and Asian markets.

Earlier in his career, Jerry developed a strong foundation in media planning and strategic execution at global advertising agency Western International Media (now Initiative), managing media placement and campaign support for major clients such as Nissan and The Home Depot.

Jerry’s professional foundation was further shaped early in his career while working with entrepreneur and digital pioneer Marc Ostrofsky at Multimedia Publishing Corporation — gaining firsthand experience in brand building, publishing, and business strategy.

Education & Engagements

Jerry holds a Bachelor of Arts in Business Management from the University of Phoenix. Over the years, Jerry has partnered with and supported activation efforts for leading brands and marquee events including Caesars Entertainment, Samsung, CES, Major League Baseball, The National Hardware Show, The NAB Show, and numerous organizations within the adult beverage industry.

Notably, Jerry served as Project Manager for Beyoncé’s BeyGOOD COVID-19 community outreach initiative, overseeing operational execution and safety coordination during a critical national response effort — reinforcing his ability to lead high-profile, mission-driven projects at scale.

He has also worked on the entertainment side, supporting sponsorship and revenue initiatives for Pack Rat Productions, the media company founded by comedian and television personality Sheryl Underwood, contributing to the growth and monetization of talent-driven media platforms.

A dynamic leader with a passion for bringing visions to life, Jerry has managed projects ranging from concerts and college tours to interactive brand activations, conventions, and large-scale experiential programs.

Awards & Memberships

Jerry is a lifetime member of the Texas Radio Hall of Fame and a recipient of both the Citizen Improving America Award from the Honey Brown Hope Foundation and the Excellence in Community Service Award from the City of Houston. He was recognized for his leadership and contributions to the “Hip Hop for HIV” public awareness campaign — one of the first successful mass testing initiatives in the United States.

Known for his flawless execution and keen ability to engage consumers, deliver solutions, and generate ROI for clients, Jerry is a trusted leader and creative force in the industry.

Philosophy Statement

“I believe great work happens when strategy meets creativity. Every project is an opportunity to push boundaries, connect authentically, and move expectations forward.”

Meet
Jerry 'J. Cruse' McCruse